3. Cost
Winner: It depends
This is where people often get confused.
WordPress itself can be free, but you normally need to pay for things such as:
* Domain
* Hosting
* Premium themes, if desired
* Premium plugins, if needed
* Other services
Website builders often bundle hosting and other services into one subscription.
That can make pricing easier to understand.
But over several years, the total cost can become significant.
However, Don’t compare only the monthly price.
Look at the total cost of ownership.
4. SEO
Winner: WordPress for flexibility
WordPress gives you extensive control over your website’s SEO setup.
You can use SEO plugins, optimize your content, manage technical settings and connect various SEO tools.
But here’s something important:
Using WordPress doesn’t automatically make your website rank.
A website builder does not automatically prevent you from ranking either.
Your content quality, website structure, technical SEO, backlinks, user experience and many other factors still matter.