How To Start Your Keywords
1. Start with the “Why”
Before you write, ask yourself: What problem is my reader trying to solve?
If you are writing about travel, don’t just optimize for “cheap flights.”
Write about “how to find budget flights for a family of four.” Answer the specific need.
2. Focus on Technical Basics (The “Behind the Scenes”)
You don’t need to be a developer, but your site needs to be fast.
I learned this the hard way; if your site takes more than three seconds to load on a mobile phone, people are gone.
* Keep it clean: Use tools to monitor your site’s speed.
* Be mobile-first: Most of your traffic will likely come from smartphones.
If it does not look great on a phone, it is not ready.
3. E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
Google now looks for “lived experience.” They want to know that a real person with a real perspective wrote the content.
This is why I share my own journey—both the wins and the struggles—on CrestlineDaily.
You should not just summarize what everyone else has said.
Add your own flavor, your own mistakes, and your own voice.