1. Stop Writing for Bots; Start Writing for People
It is easy to get caught up in “keyword density” and trying to please the search spiders.
But here’s the truth: Google is getting smarter every day.
It does not want robotic, stuffed text; it wants a genuine conversation.
When I’m writing now, I ask myself: “Does this actually help the person who clicked on it?”
If you solve a problem, answer a question, or provide real value, you have already won half the battle.
If your reader stays on the page because your content is engaging, Google sees that as a massive “thumbs up.”
2. The Foundation is Technical (Don’t Skip This!)
Writing great content is the heart of your site, but the technical setup is the body that carries it.
I’ve spent a lot of time recently obsessing over things like Largest Contentful Paint (LCP) and Total Blocking Time (TBT).
Why..?
Because if your site is slow or frustrating to navigate, nobody cares how brilliant your writing is.
They will hit the “back” button before the page even finishes loading.
The secret is making sure your “house” is in order.
* Are your links working?
* Is your site mobile-friendly?
* Is it fast?
If you make the experience smooth for the user, Google will naturally reward you.